Thursday, January 18, 2007

I'm in!

I have no idea how it happened but I can now access my blog again. First through flickr now the right way ! Hurrah! So to catch up ... I've been busy still mainly sewing. The warm winter has made it possible for me to continue working in my basement without having to stoke up the wood burning stove to keep cool. A small portable radiator found at the recycle center is very efficient and much cheaper to run than burning wood in our old stove. Our basement is insulated very well. My Hawaiian plants - banana,taro and sweet potato spend the winter there and it is only a lack of sunlight that gives the any stress.
My Etsy shop plods along . V2 is not what it was cracked up to be , and while it has some cool features, finding anything is like searching for a needle in a haystack. The search engine is primitive beyond belief. The influx of new vendors has lead to widespread abuse by resellers, importers and people who think they can list anything they like as long as they call it vintage. They are under staffed and over worked. There are people who have found a way to exploit the system, but without considerable effort on my part to bring business directly to my store, I am not gaining new business. In fact my views have dropped considerably. I took advantage of their first joint advertising campaign in December. It was to be on BoingBoing the blog that has brought me more business than any other source. I asked for 3 days in early December. I ended up with the 19,20 and 21st of December and in 3 days sold 4 items all to non paying buyers . I've never had a non paying buyer before. The new shopping cart system also has it's problems but I think they are one thing that can and will be fixed . I'm not so sure about the other problems.
So marketing was taking up so much of my time that I didn't have enough left to create new things and fell back on making the same old same old to keep the shop filled. Of course there are things I will always make and sell, but my idea notebook has grown dusty.
So this year I will focus on making new things. The best thing about etsy is that it's cheap to sell there. I can clean out my scrap bag once a month and make a batch of headbands and put them there and throw in all my prototypes but this year my main focus will be making new things, perfecting techniques and taking things from notebook to finished product on my own time.

No comments: